WASTED TALENT / WORK / RHINOHIDE
RHINOHIDE
OVER-LANDING FOR
CONTENT IN VALLEY OF
FIRE STATE PARK
We created the launch campaign content library for Rhinohide's new integrated vehicle protection panel system for Jeeps. To arm the brand ahead of the 2024 SEMA trade show in Las Vegas, we called up a crew of expert overlanders and headed out to Valley of Fire State Park for a fast-paced, two-day production. We captured a rugged, high-performance look showcasing just how easily the system can be installed and removed right at home. While managing heavy rigs on remote desert terrain always keeps us on our toes, we loved putting the gear to the test — walking away with a :30 hero spot, a 90-second show reel built to loop at the booth, customer testimonial videos, and a full library of stills for socials and web.
CREDITS
Agency Team: Sarena Krueger
Producer: Bennett LeBarre
Director & On-site photography: Scott Dow
DP: Keaton Bayne
1st AD: Bryce Feeser
Editor: Scott Dow
Color: Philip Garcia
Overlanders: Desert Wranglers Jeep Club
BOOTH SHOW REEL
TESTIMONIALS
BTS VIGNETTE
PHOTO STILLS
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