WASTED TALENT / WORK / AIRGAS
AIRGAS
DOCUMENTING THE
CUSTOMER JOURNEY
AT FABTECH 2025
We headed to Chicago to document Airgas' booth at the 2025 Fabtech Trade Show. The ask was to film attendees experiene through their an agency-designed space designed by Yamamoto that turned industrial craftsmanship into an experience. A solo-shooter on a fast-moving expo floor meant staying nimble, but we wanted the film to slow down and focus on the human moments: attendees guided step-by-step from first questions to a hands-on, fully supervised welding station.
The best part? Nobody left empty-handed — every participant walked away with a paperweight they welded themselves. The final piece works as a multi-platform asset, but really it's a document of teachable moments happening in real time on a trade show floor.
CREDITS
Agency: Yamamoto Agency
DP: Scott Dow
Edit/Color: Scott Dow
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